Little King
Store Manager/Head of Retail Experience
Led the retail and brand experience for a design-forward homeware and lifestyle shop in Beacon, NY with national editorial recognition, including features in Architectural Digest, The Wall Street Journal, New York Magazine’s The Strategist, and regional design press. Worked across editorial projects and in-store environments in collaboration with founders to shape the shop’s visual language, storytelling, and customer journey, overseeing visual merchandising, experiential layouts, and team development. Drove significant sales growth while elevating service standards, deepening client relationships, and refining the overall retail experience both in-store and across digital channels.
Little King x Wolfhouse Editorial
Shot on location at the Wolfhouse, a 1949 mid-century modern residence by Philip Johnson overlooking the Hudson River. The editorial explored how Little King’s curated assortment of furniture, objects, and tableware could live within an architecturally significant modernist space, emphasizing restraint, materiality, and everyday use. Rather than staging the house as a period piece, the shoot treated the Wolfhouse as a lived-in environment, using contemporary merchandise to complement its openness, light, and dialogue with the surrounding landscape.
Store Environment
The Little King retail space is designed to continually evolve, shifting with new merchandising concepts, seasonal narratives, and the changing rhythm of the product assortment. Floor layouts and displays are regularly reworked to create moments of discovery, allowing furniture, tabletop, skincare, fragrance, and everyday objects to take on new relationships over time. The shop functions as a series of rotating destinations, with focused storytelling around Japanese and Finnish housewares, thoughtful personal care, and design-led essentials, balancing curation with approachability and use.
